杨小强决定做农村电商，则是因为天水当地的特产花牛苹果。大专毕业后，他留在天水做电工，有一次，一位外地来的主播到天水直播卖花牛苹果，熟悉农户的杨小强帮着联络。直播结束后，农户问杨小强：“人家外地人都能卖这么好，你们这些本地娃娃，就不能试试吗？”和张明霞的父母为洋芋愁销路一样，因为果子滞销，每年都有农户被迫放弃，挖掉田里的苹果树。

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