冬虫夏草主要产自中国青藏高原的高山峡谷地带，产量极少，因此其价格较为昂贵。林皓介绍说，其门店销售的虫草，今年每公斤平均涨价4万多元，现在平均一公斤已经涨到9万多元。“优质的虫草品种，一公斤的价格高达十几万元，比如源自青海的虫草，现在售价16万元/公斤。”

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